Tata Motors hopes to increase bus sales with dedicated showroom

October 23, 2015

Hyderabad: The country’s largest automobile maker Tata Motors Ltd is aiming to increase sales in Tamil Nadu, the biggest bus market in India, by opening a dedicated bus dealership that will showcase its entire range—from microbuses to intercity and touring coaches.

The company said this is the first dedicated bus showroom in the country.The dealership, which also has a 2,990 square metre workshop with 12 bays and a bus wash facility, will serve customers from Chennai and nearby Thiruvallur, Kanchipuram, Vellore, Tiruvanamalai, Villupuram and Cuddalore areas.

The dealership, Bus Zone, will be managed by Janta Roadways Pvt. Ltd.“Through exclusive bus centres like Bus Zone, we at Tata Motors are addressing specific and growing requirements of the bus customer, a very important commercial vehicle customer segment,” Ravi Pisharody, executive director of the commercial vehicle business unit at Tata Motors, said in a statement.

The company’s commercial vehicles arm operates 1,800 sales dealerships across the country, a spokesperson said over the phone.The dedicated bus showroom spread over 572 sq. m comes at a time when the Union government is making efforts to build 100 smart cities.

Tata Motors hopes the smart cities initiative will drive bus sales volumes by 20%. About 70,000 buses are sold annually in India.“With one of the most comprehensive bus ranges… we wish to build an equally specialised network, with an exclusive focus on passenger transportation,” Pisharody said.The bus business contributes 12-15% of Tata Motors’ commercial vehicle sales, and is growing at 20% annually.

The company has a partnership with Automobile Corporation Goa Ltd and a joint venture for fully built buses with Brazil’s Marcopolo SA.Pisharody said the company plans to set up more dedicated bus dealerships in other “other geographies with promising potential” without giving any time frame.“We will try and understand how to make this dealership work before we expand elsewhere,” he said.

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